“The partnership with the PRO12 has helped us achieve key business objectives and has been extremely beneficial, especially in terms of developing and communicating our brand values, connecting with rugby fans and giving us a platform to reward our customers,” said Tim Bicknell, General Manager at RaboDirect.
Bicknell added: “Our commitment to the PRO12 will be the same this season, and we will continue to push the boundaries, innovate and bring our energy and expertise to the competition through a strong programme of activity.
“We are developing our business strategy for the next five years and the excellent results of this partnership has helped inform and influence our strategy for potential future partnerships.”
Chief Executive of Celtic Rugby, John Feehan, said: “Celtic Rugby would like to thank RaboDirect for its investment and support of the competition from the introduction in 2011 until the end of the upcoming season. The competition has grown hugely over the last few years and this season is set to be even better. The launch will kick start what we all expect will be another fascinating campaign.”
RaboDirect has provided over 2,000 rugby fans and customers with the chance to sample the unique PRO12 atmosphere at matches across Ireland, Wales, Scotland and Italy. RaboDirect will continue to reward fans for creating and sharing great content, as well as giving even more opportunities to win match tickets, signed merchandise, and presenting the man-of-the-match award at matches. Irish rugby legend, Keith Wood, will be back in his role as RaboDirect’s ‘Voice of Rugby’ after extending his relationship until May 2014, giving fans exclusive access and his insights into the competition via RaboDirect’s rugby channel on Twitter @RaboInsider.
