RaboDirect, the straight talking savings bank and proud sponsor of the RaboDirect PRO12, has announced that former Ireland and British and Irish Lions international Keith Wood will become the bank’s Voice of Rugby.
Keith, a former hooker for Munster and Ireland, is currently working as a rugby pundit for the BBC and Newstalk’s Off the Ball radio show.
He will be generating exclusive content via RaboDirect’s @RaboInsider Twitter channel, taking part in a number of live Q&A sessions (beginning tonight, 28th February, at 19:30), hosting exclusive events for RaboDirect customers, and appearing on behalf of the savings bank at key RaboDirect PRO12 fixtures.
Tim Bicknell, General Manager at RaboDirect, commented: “It’s great to have a legend of Irish rugby like Keith on board at RaboDirect.
“As a bank we pride ourselves on our straight-talking ethos and a commitment towards providing our customers with a greater choice and access to the rugby sponsorship, so we are very excited about the opportunities our partnership with Keith brings.
“Keith is known across the rugby world for his prowess on the field and his direct and thought provoking views on the game off it. He will be a great asset to our sponsorship of the RaboDirect PRO12, helping us to generate lots of exclusive content and new ways for rugby fans to get even closer to the competition.”
Keith Wood added: “I love what RaboDirect has achieved in the first year of the sponsorship. They have created a strong awareness and I like the way they bring rugby fans closer to the action with their approach. The RaboDirect PRO12 is an essential part of the rugby calendar and is the key nursery for rugby talent. As professional sport grows increasingly distant it is great to see a sponsor and a competition striving to keep the close link between player and supporter as the cornerstone of their vision.
“As well as driving business, ensuring the future health of the competition is important to them, and I’m looking forward to having a role in both of these.”
Got a question for Keith? Tweet your questions to @RaboInsider using #AskKeith and see if he answers yours!
Launched in May 2005 by the Dutch co-operative Rabobank, RaboDirect is in its second year as the title sponsor of the RaboDirect PRO12. Last season saw Welsh region Ospreys crowned as the inaugural RaboDirect PRO12 champions.
